**Key Points:**
– Kid Rock criticizes Bud Light for hiring Ivy League progressives who he says “don’t know shit about working-class people”.
– He believes Bud Light’s advertising strategies are detached from their primary demographic – the working class.
– The rockstar advises that Bud Light needs to hire folks who “drink beer and get their hands dirty” to fully grasp the sensibilities of their consumers.
– The statement was made during an hour-long interview with People’s Party host, Talib Kweli.
– He believes that corporations such as Bud Light should focus on working-class values instead of advancing a “woke” agenda.
Well, butter my butt and call me a biscuit, Kid Rock’s been shooting his mouth off again!
And, honey, he’s taken a bull by the horns and is rambling on about Bud Light. ‘
Looks like Kid Rock thinks their pint’s half empty because they are hiring those Ivy League types who ain’t ever dirtied their hands in a day’s work.
Now listen, sugar, you know I’ve heard it all before, but this fella cracks me up! I mean, it’s about as useful as a steering wheel on a mule for Kid Rock to tell a beer company who to hire when he’s got enough on his plate playing country-rock-rap or, whatever you call his ragtag style of twangy tunes.
He’s out here thinking just ’cause he drinks a Bud Light whilst sliding down the muddy hood of a Chevy that he’s the mouthpiece for the working class. Lord have mercy! Kid Rock, darling, it don’t make you Billy Bob just ’cause you like a can of the cheap stuff. Let the big ol’ corporation do its thing and you just keep doing yours – giving the folks some good ol’ gobbledygook to roll their eyes at over their morning coffee. Or, in your case, Bud Light!
Original article: https://www.whiskeyriff.com/2023/12/12/kid-rock-says-bud-lights-mistake-was-hiring-ivy-league-progressives-who-dont-know-sht-about-working-class-people/